Hell House Whiskey

Hell House is a whiskey that honors the legendary home of Lynyrd Skynyrd. Helms Workshop collaborated with Lynyrd Skynyrd and Bespoken Spirits to create a brand that reflects the band's storied history.

We worked closely to develop a brand identity and packaging that would resonate with both the band and their dedicated fans worldwide.

Project Scope

Naming

Branding

Packaging

Strategy

Merchandise

Photography

Point-of-Purchase

Copywriting

Production Management

Logo

Project Team + Partners

Christian Helms

Alex Roka

Greg Thomas

Nicole Oesterreicher

Becca Lang

Andy Ogburn

Crystal Glover

Kayla Dockery

Ryan Kitchens

Caroline Kirby

Nick Cabrera

Awards

Best in Show 2024 ADDY

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