Hell House Whiskey
Hell House is a whiskey that honors the legendary home of Lynyrd Skynyrd. Helms Workshop collaborated with Lynyrd Skynyrd and Bespoken Spirits to create a brand that reflects the band's storied history.
We worked closely to develop a brand identity and packaging that would resonate with both the band and their dedicated fans worldwide.
Project Scope
Naming
Branding
Packaging
Strategy
Merchandise
Photography
Point-of-Purchase
Copywriting
Production Management
Logo
Project Team + Partners
Christian Helms
Alex Roka
Greg Thomas
Nicole Oesterreicher
Becca Lang
Andy Ogburn
Crystal Glover
Kayla Dockery
Ryan Kitchens
Caroline Kirby
Nick Cabrera
Awards
Best in Show 2024 ADDY








