Lake Hour
Actor Wyatt Russell and producer Rich Peete teamed up with Helms Workshop to create a canned cocktail line inspired by lake days. Tired of overly sweet spiked seltzers, they wanted something more subtle and nostalgic.
The result: four refreshing flavors—Rosemary Yuzu, Peach Jasmine, Watermelon Cucumber, and Honeysuckle Ginger—made with real fruit juice.
Project Scope
Branding
Packaging
Merchandise
Point-of-Purchase
Website
Copywriting
Strategy
Production Management
Ongoing Brand Support
Logo
Project Team + Partners
Christian Helms
Nicola Broderick
Cooper Blaske
Greg Thomas
Emily Lamontagne
Dave Guillory
Andy Ogburn
Crystal Glover
Kayla Dockery
Ryan Kitchens
Caroline Kirby
Steven Noble
Philip Patton





