Lake Hour

Actor Wyatt Russell and producer Rich Peete teamed up with Helms Workshop to create a canned cocktail line inspired by lake days. Tired of overly sweet spiked seltzers, they wanted something more subtle and nostalgic.

The result: four refreshing flavors—Rosemary Yuzu, Peach Jasmine, Watermelon Cucumber, and Honeysuckle Ginger—made with real fruit juice.

Project Scope

Branding

Packaging

Merchandise

Point-of-Purchase

Website

Copywriting

Strategy

Production Management

Ongoing Brand Support

Logo

Project Team + Partners

Christian Helms

Nicola Broderick

Cooper Blaske

Greg Thomas

Emily Lamontagne

Dave Guillory

Andy Ogburn

Crystal Glover

Kayla Dockery

Ryan Kitchens

Caroline Kirby

Steven Noble

Philip Patton

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De Nada Cantina

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LeRoy & Lewis BBQ